Subscription Proposal for Chinese Language School

Executive Summary / 执行摘要

English: This proposal recommends using GhostCMS as the school’s primary community-facing platform, integrated with Stripe for secure and flexible payment handling. GhostCMS provides a user-friendly interface for parents and families to learn about courses, view pricing, and subscribe. Stripe handles payments, subscriptions, and refunds directly within Ghost, resulting in a unified environment where users can easily sign up for classes and manage their financial transactions.

Chinese (中文): 本提案建议将 GhostCMS 用作学校对外展示和社区互动的主要平台，并通过与 Stripe 的集成实现安全、灵活的支付功能。GhostCMS 为家长和家庭提供一个简洁易用的界面，可查看课程信息、价格和订阅选项。Stripe 负责在 Ghost 中直接处理支付、订阅和退款，从而实现一个统一的环境，让用户能够轻松报名课程并管理他们的财务交易。

Objectives / 目标

English:

1. Single Access Point: Parents and families interact with the school solely through its Ghost-based website, serving as the hub for course details, community news, and enrollment.
2. Seamless Subscriptions & Payments: Stripe powers membership tiers in Ghost. Users select their subscription level and pay securely without leaving the site.
3. Flexible Pricing and Offers: Support multiple tuition tiers, early bird discounts, trial periods, and partial refunds.
4. Simple Administration: Administrators manage content, courses, membership statuses, refunds, and promotions in one integrated ecosystem.
5. Scalability: The system can grow with the school, accommodating new courses, revised pricing, and special promotions without major technical overhauls.

Chinese (中文):

1. 单一访问点: 家长和家庭仅需通过基于 Ghost 的学校网站进行互动，该网站是获取课程信息、社区动态和注册服务的中心。
2. 无缝订阅与支付: Stripe 支持 Ghost 的会员层级。用户在同一网站中即可选择订阅档次并安全支付。
3. 灵活定价与优惠: 支持多种学费套餐、早鸟折扣、免费试课期以及部分退款政策。
4. 简化管理: 管理员在同一平台内即可管理内容、创建课程页面、跟踪会员状态、处理退款和优惠活动。
5. 可扩展性: 系统可随着学校的发展灵活扩展，支持新增课程、变更定价结构和自定义促销，而无需大规模技术调整。

Technical Overview / 技术概览

1. GhostCMS as the Frontend Community Platform / 以 GhostCMS 为前端社区平台

English:

• Key Role: GhostCMS serves as the public-facing website and membership portal.
• Content Presentation: Create pages for course descriptions, teacher bios, schedules, and tuition info. Include multimedia for better engagement.
• Membership Tiers in Ghost: Define free and paid tiers corresponding to Stripe products. Access to premium course materials is restricted to paid members.
• Early Bird and Promotions: Set discounted tiers visible before a specific date. Use Stripe coupons for time-bound offers.
• User Registration Flow: Users sign up, log in, and pay within Ghost. After successful payment, membership status is updated automatically.

Chinese (中文):

• 关键角色: GhostCMS 作为对外展示网站和会员入口。
• 内容呈现: 创建页面展示课程描述、教师简介、课程时间表、学费信息，并可添加多媒体增强互动性。
• 会员层级设置: 在 Ghost 中设定免费和付费会员等级，对应 Stripe 产品。付费会员可访问特定付费内容与课程资料。
• 早鸟与促销: 在特定日期前显示折扣价。使用 Stripe 优惠券进行限时促销。
• 用户注册流程: 用户在 Ghost 前端界面注册、登录并支付。成功付款后，会员状态自动更新为付费会员。

2. Stripe for Payment Handling / 使用 Stripe 处理支付

English:

• Key Role: Stripe manages secure payments, subscriptions, and refunds.
• Products & Pricing in Stripe:
  • Product A (3 hrs/wk): Standard $345; Early Bird $335
  • Product B (2 hrs/wk): Standard $230; Early Bird $220
  • Product C (1 hr/wk): Standard $115; Early Bird $105
• Discounts and Coupons: Use Stripe coupons for early bird discounts and timed promotions.
• Trial and Refund Management:
  • First two classes free trial; full refund if withdrawn during trial.
  • 50% refund after the 3rd class.
  • No refund after the 4th class.
• Webhook Integration: Stripe sends event notifications to Ghost, ensuring membership status remains in sync with payment status.

Chinese (中文):

• 关键角色: Stripe 提供安全支付处理、订阅和退款管理。
• Stripe 产品与定价：
  • 产品 A（每周3小时）：标准价 $345；早鸟价 $335
  • 产品 B（每周2小时）：标准价 $230；早鸟价 $220
  • 产品 C（每周1小时）：标准价 $115；早鸟价 $105
• 折扣与优惠券: 使用 Stripe 优惠券实现早鸟折扣及限时优惠。
• 试课与退款政策：
  • 前两节课为免费试课期，试课期内退课全额退款。
  • 第三节课后退课可退50%。
  • 第四节课后退课不予退款。
• Webhook 集成： Stripe 将付款和退款事件通知发送给 Ghost，确保会员状态与支付状态保持同步。

3. Supporting Features / 辅助功能

English:

• Free vs. Members-Only Content: Public announcements are available to all, while course materials and specialized content are accessible only to paid members.
• Analytics and Reporting: Stripe provides financial analytics, and Ghost shows membership growth and engagement metrics.
• Security and Compliance: Stripe is PCI-compliant; use SSL for Ghost to ensure secure browsing.
• Branding and Customization: Customize Ghost themes and Stripe Checkout branding to match the school’s identity.

Chinese (中文):

• 免费与会员专属内容区分: 公告等信息对所有用户开放，课程资料和特定内容仅限付费会员访问。
• 数据分析与报告: Stripe 提供财务报告，Ghost 提供会员增长和用户互动数据。
• 安全与合规: Stripe 符合 PCI 安全标准；Ghost 部署 SSL 证书以确保数据传输安全。
• 品牌与定制: 根据学校品牌定制 Ghost 主题和 Stripe 支付页面的外观。

Workflow Example / 工作流程示例

English:

1. Before 8/7: Parents see early bird pricing (e.g., $335 for Product A). Stripe processes payment, and Ghost grants premium access.
2. After 8/7: Early bird pricing ends; standard price ($345) displayed. Payment and access flow remains the same.
3. Trial and Refund: If a parent withdraws after 2 classes, full refund is issued; membership is downgraded in Ghost. After 3rd class, 50% refund; after 4th class, no refund.

Chinese (中文):

1. 8月7日前: 家长看到早鸟价（如产品 A 为 $335）。通过 Stripe 完成支付后，Ghost 即刻给予付费访问权限。
2. 8月7日后: 早鸟折扣结束，显示标准价（$345）。支付和访问流程不变。
3. 试课与退款: 在上完2节课后退课，可获全额退款并取消付费会员资格。上完第3节课后退课，可退50%。上完第4节课后退课，不予退款。

Implementation Steps / 实施步骤

English:

1. Set Up GhostCMS: Install and customize Ghost. Create course pages and integrate membership features.
2. Configure Memberships: Enable memberships and define tiers in Ghost.
3. Connect Stripe: Link Stripe to Ghost, set up products, prices, and coupons.
4. Testing: Test the entire flow using Stripe’s test mode.
5. Go Live: Switch to live mode, announce enrollment, and monitor transactions.

Chinese (中文):

1. 部署 GhostCMS: 安装并定制 Ghost，创建课程页面并启用会员功能。
2. 配置会员制度: 在 Ghost 中启用会员和订阅功能，定义会员等级。
3. 连接 Stripe: 将 Stripe 与 Ghost 关联，设置产品、价格和优惠券。
4. 测试流程: 使用 Stripe 测试模式验证整个流程。
5. 正式上线: 切换至在线支付模式，发布报名信息并监测交易情况。

Benefits to the School and Community / 对学校和社区的益处

English:

• Streamlined Experience: One platform for course info, community engagement, payments, and subscriptions.
• Professional and Secure: Trusted, secure payment and a polished interface enhance the school’s reputation.
• Flexibility: Easily adjust pricing, promotions, and membership policies without significant technical hurdles.
• Data Insight: Use integrated analytics for informed decision-making.

Chinese (中文):

• 简化体验: 一个平台即可实现课程信息展示、社区互动、支付和订阅。
• 专业与安全: 安全稳定的支付方式和优雅的界面提升学校形象。
• 灵活性: 无需重大技术改动即可灵活调整价格、促销和会员政策。
• 数据洞察: 利用内置分析工具为决策提供数据支持。

Conclusion / 结论

English: By integrating GhostCMS and Stripe, the school can establish a robust, user-friendly, and scalable platform. This solution simplifies course subscription management, strengthens community engagement, and streamlines payment and refund processes—allowing the Grand Rapids Chinese Language School to focus on delivering quality education.

Chinese (中文): 通过将 GhostCMS 与 Stripe 深度整合，学校可构建一个强大、易用且可扩展的平台。该方案简化了课程订阅管理，增强了社区互动，并优化了支付和退款流程，让大急流城中文学校能够更专注于提供高质量的教育。